G Forever is a double entendre. It refers to the street moniker "G", which represents one who's main goal is to survive.

The G Forever brand was also created in memory of Robert Gerard Morgan who lost his life on October 27, 2017 as a result of Gun Violence. 

He was a loving brother, and father of two, known to friends and family as "G". 

"Survive to Live" is our motto!

Growing up in urban, black and brown communities, we are most often only taught to survive and grow up with a "survival mentality". 

The goal is for people to "live" and get the most out of life, not just survive!

A portion of the proceeds will go to charitable organizations dedicated to gun violence prevention.

"Survive To Live!"